It's vital to do thorough research into any employer you're interested in working for, to help convince them that you really want to work for them. The Library have some fantastic databases with reports, SWOT analyses and news items on thousands of companies as well as information on industries and sectors. Check out this guide and our blog post on how to use the databases effectively.
http://www.bath.ac.uk/library/subjects/management/
http://www.bath.ac.uk/library/subjects/management/company-info-interviews.pdf
http://blogs.bath.ac.uk/careers/2016/12/02/researching-employers-using-library-databases/
